New Product Development Strategy
January 1st, 2009
Marketing – Product Strategy
What is a new product?
- New to the world
- New category entries
- Additions to product line
- Product improvements
- Repositioning
Product quality
- capability of the product to achieve its functions including overall stability, reliability, precision, repair and ease of operation.
Product features
– What kind of features does the customer value?
Product Style
- Exterior & utility
Product Design
– the process of designing a product’s style and function, creating a product that is eye-catching, simple, harmless and cheap to use and service.
There are 10 new products shown as below . Would you buy it base on the product design, style, features and quality?
New Product Development Process,kindly refer to here
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