Shawn's Tech Place

There are 8 Development process of New Product, which are Idea generation, Idea Screening, Concept development and testing, Marketing strategy, Business analysis, Product development, Test marketing and Commercialization.

Idea generation

• systematic search for new product ideas
• What are the main sources of new product ideas?
-  internal sources
•employees, R & D
– customers
– competitors
– distributors (resellers) and suppliers
– secondary sources
•publications, market research firms, inventors etc

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Education, Marketing Business, Marketing, product improvements, product strategy

There are 3 types of opinion leadership, opinion leader, opinion seekers and opinion recipients. The progression by which individual (the opinion leader) informally influences the expenditure proceedings or thoughts of others who may be opinion seekers or opinion recipients.

Generally, Opinion leadership has a keen sense of knowledge and interest in the particular product or service area – perceived as having “expert power” and often receives information via non-personal sources – often reads magazines, special-interest publications or search the Internet for further information.

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Education, Marketing Business, opinion leader, Video, words of mouth

Management: The Value of TimeYou may have seen this popular,uncredited e-mail that has widely circulated on the Internet:

•To realize the value of one year, ask a student who failed a grade.

•To realize the value of one month, ask a mother who gave birth to a premature baby.

•To realize the value of one week,ask the editor of a weekly news-paper.

•To realize the value of one hour,ask the lovers who are waiting to meet.

•To realize the value of one second,ask the person who just avoided a traffic accident.

•To realize the value of one millisecond,ask the person who won an Olympic medal.

Time has a value greater than any currency. We may leave our children the money we don’t use in our own lifetimes, but we cannot leave them one millisecond of time.

Taking Control / Managing Time Management

Make a list of items and activities that you confront on a daily or near-daily basis. Assign each a numerical value from 1 to 5, with 1 representing an item over which you have no control and 5 an item over which you have complete control.

For example

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Management Business, control, Marketing, money, time management, Tips

Education – Business Marketing: Consumer Behavior

The three aspects are perception; selection, organization, and interpretation. People are very selective as to which stimuli they “are familiar with.” They subconsciously categorize the stimuli they do familiar with base to usually held psychological principles. As a matter of fact, they interpret such stimuli subjectively. In accordance with their requirements, prospect and experiences

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Education, Marketing Business, Buyer Behavior, consumer behavior, perceptions

Marketing – Product Strategy

What is a new product?
- New to the world
- New category entries
- Additions to product line
- Product improvements
- Repositioning

Product quality
- capability of the product to achieve its functions including overall stability, reliability, precision, repair and ease of operation.
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Education, Marketing Business, Marketing, product improvements, product strategy, repositioning

A total of 12 Samples Design of weird chairs for your reference

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Art & Design Art & Design, Business, chair, Creative, Humor, Marketing, Photo

Buyer Behavior-Business Marketing (my teaching notes)

Consumers try to preserve or develop their self-images by buying goods they believe agree with that self-image and keep away from products that do not consent. Consumers be likely to shop in stores that have images that consent with their own self-images

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Education, Marketing Branding, Business, Buyer Behavior, Marketing, self image

Key To Selling

Your business’s success will depend on your ability to persuade others to take actions that will help them while also helping you. This is referred to as a win-win situation. Both parties in the transaction must receive a benefit in value or in satisfaction Read more…

Management, Marketing attitude, Business, Customer Experience, Marketing, Selling, Successful