Shawn's Tech Place

Teaching note : Factors that impact on prices

Internal Factor

1.Marketing objective

Survival
– aggressive competition
– downturn in industry
– obsolete product
– set price to break even
– cover costs

Current profit maximisation
– set high price
– may attract new entrants

Market share leadership
–set low price to gain large market share (market penetration)

Product quality leadership
–set high price
-infers high quality

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Education, Marketing Education, Management, Marketing, pricing strategies

Head & Shoulders – Escalator Advertising

Stabilo Boss – Escalator Advertising

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Art & Design Advertising, Creative Advertisements, Escalator, Marketing, Photo

There are 8 Development process of New Product, which are Idea generation, Idea Screening, Concept development and testing, Marketing strategy, Business analysis, Product development, Test marketing and Commercialization.

Idea generation

• systematic search for new product ideas
• What are the main sources of new product ideas?
-  internal sources
•employees, R & D
– customers
– competitors
– distributors (resellers) and suppliers
– secondary sources
•publications, market research firms, inventors etc

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Education, Marketing Business, Marketing, product improvements, product strategy

Management: The Value of TimeYou may have seen this popular,uncredited e-mail that has widely circulated on the Internet:

•To realize the value of one year, ask a student who failed a grade.

•To realize the value of one month, ask a mother who gave birth to a premature baby.

•To realize the value of one week,ask the editor of a weekly news-paper.

•To realize the value of one hour,ask the lovers who are waiting to meet.

•To realize the value of one second,ask the person who just avoided a traffic accident.

•To realize the value of one millisecond,ask the person who won an Olympic medal.

Time has a value greater than any currency. We may leave our children the money we don’t use in our own lifetimes, but we cannot leave them one millisecond of time.

Taking Control / Managing Time Management

Make a list of items and activities that you confront on a daily or near-daily basis. Assign each a numerical value from 1 to 5, with 1 representing an item over which you have no control and 5 an item over which you have complete control.

For example

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Management Business, control, Marketing, money, time management, Tips

Good 10 Creative Bus Advertisements for your reference.

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Art & Design bus, Creative Advertisements, Marketing, Photo

Marketing – Product Strategy

What is a new product?
- New to the world
- New category entries
- Additions to product line
- Product improvements
- Repositioning

Product quality
- capability of the product to achieve its functions including overall stability, reliability, precision, repair and ease of operation.
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Education, Marketing Business, Marketing, product improvements, product strategy, repositioning

A total of 12 Samples Design of weird chairs for your reference

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Art & Design Art & Design, Business, chair, Creative, Humor, Marketing, Photo

Quite sexy, fashion and creative advertisement edited with some simple Photoshop effects. Anywhere, Can you see what kind of product they trying to market?

As those are scanned images, the quality of the images are not so good. Read more…

Art & Design Creative Advertisements, Fashion, Marketing, Photo, Photoshop, Sexist